abu garcia
our roles:
Director, Motion Graphics, 3D Animations, Music Composition, Sound Design, Editing
additional credits:
Pure Fishing, Producer / David Groeneweg, Music Compositions and Sound Design / Alex Grene, 3D Animations
project status:
Released 2020
idea:
Pure Fishing reached out to us with the goal of creating dynamic videos showcasing Abu Garcia's new product line with a blend of lifestyle footage and compelling animation.
reality:
We created a variety of short videos for Pure Fishing to use on social media and in marketing efforts, including a 3D animated "How To" series, an animated set-up manual, and a variety of promo videos showcasing the Abu Garcia Digital Line Counter and IKE Series.