idea:
Wellness coach Carol Baxter envisioned an interactive journal and online program where her students could practice yoga and well-being.
reality:
We worked with Carol to design her interactive journal, The Confidence Project, from storyboarding to graphic design execution. For her online program, we produced eight guided meditations, seven movement and tapping exercises, and a carefully curated playlist of relaxing music compositions and sound-baths. We also developed a cohesive marketing strategy and marketing content for the project.